Seller journey · Stage 4 of 6
Running the sale
The listing is live. Open homes are on. The agent is relaying information from buyers to you, and (sometimes) framing information from you for buyers. This is the stage where the asymmetry of experience matters most — the agent runs dozens of campaigns a year, you run one every ten years. These guides describe the patterns that recur, so the pattern is visible even when the specifics differ.
Reading "market feedback": what is real, what is leverage
The weekly call after open homes. What feedback is actual market signal, what is conditioning, and how to ask questions that distinguish the two.
"Buyer concerns": reading the motive behind the relay
When the agent relays buyer concerns, the concern is real but the relay is strategic. Who the information is coming from, why it is being surfaced now, and what it means for your next move.